Many providers are increasingly relying on the internet to fuel their recruitment pipeline given employment shortages, digital accessibility, costs, etc. While Home Care Pulse doesn’t discourage online recruitment efforts, it’s essential to measure your agency’s turnover rates for each recruitment source. In the 2021 Home Care Pulse Benchmarking Study, researchers saw new hires from the internet averaging 72%+ turnover rates, whereas word-of-mouth referrals were averaging only 47% turnover. Consider analyzing your current recruitment sources to see how your turnover rates per source compare to the industry.
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