Senior care providers who pair a clear understanding of what families and patients want with a strong focus on reaching these audiences directly see the most success, sometimes even a 100-400 percent growth in revenue, according to a new report released by Transcend Strategy Group.
The problem is most agencies overlook or underestimate the potential of going straight to the family, or they try to connect with them but run into common pitfalls.
Transcend collected more than 25,000 surveys of family healthcare decision makers from more than 40 markets across the nation and takes a deep dive to highlight the common themes and challenges that most all hospice agencies face and the key actions they can take to drive significant preference directly from the patient and family.
Now the organization is providing key insights from their research on the public’s perception of hospice in more than 40 markets across the nation in a report dubbed “End the Losing Battle for Self-Referrals: How Most Hospices Are Missing Out and What They Can Do to Change It.”
Click here to access the full report.