Hoak Announces Resignation from HCAOA at End of 2023

After three years as CEO of the Home Care Association of America, Vicki Hoak plans to step down in late October to pursue other interests.

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​Late last week, Home Care Association of America CEO Vicki Hoak announced her resignation. She will continue to lead the organization until her last day, October 24, 2023, after the National Home Care Conference. After three years at the association full of growth and many accomplishments, Hoak intends to focus on other areas of interest and spend time with her family.
 
“I look forward to the next six months to ensure a smooth and thoughtful transition,” Hoak said. “We will concentrate on continuing our strong advocacy efforts in Washington, D.C. as well as our state chapters’ advocacy efforts. [I am also focused] on making this year’s national home care conference in Chicago, the biggest and best yet.  No other home care conference has the breadth of excellent and relevant education, superb information that focuses on technology and business opportunities and of course, productive networking opportunities with both providers and HCAOA’s associate members.”

“Vicki has been an excellent leader and advocate for home care for the Home Care Association of America. She stepped into the role just before the pandemic hit and both led and grew the organization during incredibly challenging times,” said HCAOA Board President Jeff Wiberg.
 
“My time with HCAOA will remain one of the highlights of my entire professional career,” Hoak continued. “While this position has been challenging, I have learned so much. I will cherish the many relationships I have developed with so many of our members and leave at a time when the future of this industry looks so bright.”
 
“Under Vicki’s guidance, HCAOA has become the strongest it has ever been. Thanks to her passionate advocacy and strong leadership, the organization is primed for greater success under new leadership,” said Wiberg. “For the past twenty years, Vicki’s voice, expertise and charisma have raised awareness of the value of home care. With the current political climate and how she has positioned HCAOA at the table, I am excited to see what the association will do in the future.”
 
“Yes, we have more work to do,” Hoak said. “From standardizing data collection so we can pinpoint the value personal care offers in containing health care costs to elevating the profession of our direct care workers and continuing to develop standards of care, there is still much to be done. We must also become better at collaborating with other health care sectors including home health, hospice, nursing homes and acute care facilities. Doing this will benefit the people we serve because their care will be better, more coordinated and centered around their needs and desires.”
 
“I am extremely proud of HCAOA’s accomplishments and confident in the organization’s future. The support and hard work of our Board of Directors, state chapter leaders, national committees and staff have positioned HCAOA for continued success,” Hoak said. “I have devoted most of my professional career to representing the home care industry, but now it is time for me to focus on other areas of interest, especially spending more time with my family. Thank you for this very special time.”
 
A transition plan, which includes a national search for a replacement has begun.