Consumer Protection Withdraws Ban on Advertising

The Department of Consumer Protection has agreed to withdraw from House Bill 6100 its proposed ban on home care agencies using any terms in advertising that describe services related to health care that require a license, such as memory support or Alzheimer’s and dementia care. HCAOA Connecticut and many individual HCAs vigorously opposed the ban, arguing in testimony and to lawmakers and department officials that agencies should be allowed to communicate accurate information to prospective clients and families that they offer various services, including non-medical memory support that ensures a safe and healthy environment in the elderly person’s home. The Department continues to assert that existing law provides authority to ban such advertising. The ban on use of such terms in business names of HCAs applying for a new registration has not been withdrawn. HCAOA Connecticut members can discuss this bill and other priorities affecting home care in appointments with their lawmakers at its Lobby Day next month.

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