Member Login | Join HCAOA
Home Care Association of America
  • Membership Resources
    • Member Login
    • Code of Conduct
    • Resources
    • Newsletters
    • Product & Services Guide
    • Join HCAOA
    • Benefits: Agency Membership
    • Benefits: Associate Membership
  • State Chapters
    • Alabama
    • Arizona
    • California
    • Connecticut
    • Florida
    • Georgia
    • Illinois
    • Massachusetts
    • Michigan
    • New Jersey
    • New York
    • Ohio
    • South Carolina
    • Virginia
    • Washington
    • West Virginia
    • Wisconsin
  • Education/Events
    • Calendar
    • National Home Care Conference >
      • 2023 Call for Speakers
  • Advocacy/Policy
    • Bring the Vote Home
    • Advocacy Fund
    • State of Home Care: Industry at Crossroads
    • Home Care Workforce Action Alliance
    • Caring for Seniors: Value of Home Care
    • Home Care by the Numbers
    • Issues & Positions
    • Legislative Action Network
    • State Legislation Tracker
    • Federal Legislation Tracker
  • About HCAOA
    • Mission & Vision
    • Board of Directors
    • Staff
    • Caregiver of the Year Award
    • News Releases
    • Advertising & Marketing
    • The Voice
    • Contact Us
  • Find a Job

Connecticut Department of Consumer Protection to Publish Advertising Guide for Home Care Agencies

2/2/2022

2 Comments

 
Picture
​The Connecticut Department of Consumer Protection has drafted advertising guidelines that would regulate services home care agencies can offer. Among other things, the document, “Advertising Guidelines: Homemaker Companion Agencies; Frequently Asked Questions and Answers from the Connecticut Department of Consumer Protection,” prohibits certain memory-related services that agencies may advertise and caregivers may provide to persons suffering from cognitive disorders.

For instance, according to the document, an HCA cannot advertise that its staff is specially trained to assist or care for clients with memory issues such as Alzheimer’s disease or dementia, which DCP views as medical conditions and would therefore exceed the scope of the registration credential. Even the term ‘memory care’ may not be used in advertising because it would be deceptive to consumers. Also, the guide states that a HCA cannot advertise personal care attendant services or promote services offered to Department of Social Services clients.
 
An agency and its caregivers can, however, offer and provide help with dressing, showering and toileting as well as remind clients to take their medication.
 
The guidelines follow the defeat of legislation proposed by the Department in 2021 that would have banned the use of healthcare related terms in HCA business names and advertising. HCAOA Connecticut and many agency owners opposed the bill.
 
The Department plans to adopt and implement the guidelines in the coming weeks and publish them on the agency’s website shortly.
 
HCAOA Connecticut plans to meet with Department officials about the guide. If Chapter members would like to share any questions, comments or concerns about the guide, contact HCAOA lobbyist Matthew Hallisey, mhallisey@mhga.net or (860) 978-7346, by Feb. 4. Commenters won’t be identified.
2 Comments
Fatima Baptista-Palais
2/2/2022 04:11:26 pm

I am very disappointed that as an Association, we were not able to be heard at all! This is absolutely ridiculous that we are unable to use dementia, memory care or refer to the caregivers as PCA's. What else do we call those who assist with bathing, dressing and toileting!

Reply
Nancy Trawick-Smith link
2/3/2022 10:05:02 am

It should be noted that on a information sheet put out by CT Department of Social Services " Overview of Medicaid Waiver Services" the term Personal Care Attendant is listed along with Homemaker, Companion etc as an offered service. It is a commonly used term for Home and Community Based Services. https://portal.ct.gov/-/media/Departments-and-Agencies/DSS/Health-and-Home-Care/Community-Options/Elderly-Homecare/overview_of_connecticut_medicaid_waiver_programs_2_6_15.pdf

Reply



Leave a Reply.

    Archives

    February 2023
    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020

    Categories

    All
    Accreditation
    Arizona
    Award
    California
    Caregiver
    Chapters
    Conference
    Connecticut
    COVID 19
    COVID-19
    Data
    Delaware
    Education
    Florida
    Georgia
    Illinois
    Kansas
    Kentucky
    Legal
    Legislative
    Massachusetts
    Medi
    Medicaid
    Medicare
    Member Benefits
    Member News
    Michigan
    Minnesota
    New Jersey
    New York
    Ohio
    Pennsylvania
    Research
    Rhode Island
    South Carolina
    South Dakota
    Sponsorships
    Veterans Administration
    Virginia
    Washington
    West Virginia
    Wisconsin
    Workforce

    RSS Feed

    Upcoming Events

Phone: 202-519-2960​ | 444 N. Capitol Street NW, Suite 428 |  Washington, DC 20001
info@hcaoa.org
 |
sitemap
​

© 2020 Home Care Association of America.  All Rights Reserved. | Privacy Policy | Refund Policy
Picture
  • Membership Resources
    • Member Login
    • Code of Conduct
    • Resources
    • Newsletters
    • Product & Services Guide
    • Join HCAOA
    • Benefits: Agency Membership
    • Benefits: Associate Membership
  • State Chapters
    • Alabama
    • Arizona
    • California
    • Connecticut
    • Florida
    • Georgia
    • Illinois
    • Massachusetts
    • Michigan
    • New Jersey
    • New York
    • Ohio
    • South Carolina
    • Virginia
    • Washington
    • West Virginia
    • Wisconsin
  • Education/Events
    • Calendar
    • National Home Care Conference >
      • 2023 Call for Speakers
  • Advocacy/Policy
    • Bring the Vote Home
    • Advocacy Fund
    • State of Home Care: Industry at Crossroads
    • Home Care Workforce Action Alliance
    • Caring for Seniors: Value of Home Care
    • Home Care by the Numbers
    • Issues & Positions
    • Legislative Action Network
    • State Legislation Tracker
    • Federal Legislation Tracker
  • About HCAOA
    • Mission & Vision
    • Board of Directors
    • Staff
    • Caregiver of the Year Award
    • News Releases
    • Advertising & Marketing
    • The Voice
    • Contact Us
  • Find a Job