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Amid Industry Labor Woes, Pansy Homecare Finds Growth by Paying Workers More

8/10/2022

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HCAOA member agency Pansy Homecare and CEO Vicki Hoak were featured in the Hartford Business Journal.

As many homecare service companies struggle to retain employees due to low wages and job stresses, West Hartford-based Pansy Homecare Service LLC is trying to buck that trend by paying its workers more and fostering an environment of inclusiveness. And, the nine-year-old business — operated by the mother and son team of Pansy and Jonah Francis — is growing.
There are about 27,000 homecare businesses in the U.S., and many are facing similar challenges, starting with finding workers amid a tight labor market in an industry known to pay low wages, according to Vicki Hoak, CEO of the Home Care Association of America.
 
It’s an issue that was exacerbated by the pandemic.
 
“There are so many challenges facing the industry,” Hoak said. “First, it’s a challenge to have enough professional caregivers to meet the needs of the growing elderly population. How can you recruit better and retain workers better? It boils down to many things. Wages are important, but people also want to work for a company that cares about them. It’s all about creating a culture of caring.”
 
Hoak said nationally, the average homecare worker pay is about $12 to $14 an hour, a sum many can’t survive on.
 
The Francis’ said they’ve found success by paying workers more than competitors and offering incentives.
 
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  • Membership Resources
    • Member Login
    • Code of Conduct
    • Resources
    • Newsletters
    • Product & Services Guide
    • Join HCAOA
    • Benefits: Agency Membership
    • Benefits: Associate Membership
  • State Chapters
    • Alabama
    • Arizona
    • California
    • Connecticut
    • Florida
    • Georgia
    • Illinois
    • Massachusetts
    • Michigan
    • New Jersey
    • New York
    • Ohio
    • South Carolina
    • Virginia
    • Washington
    • West Virginia
    • Wisconsin
  • Education/Events
    • Calendar
    • National Home Care Conference >
      • 2023 Call for Speakers
  • Advocacy/Policy
    • Bring the Vote Home
    • Advocacy Fund
    • State of Home Care: Industry at Crossroads
    • Home Care Workforce Action Alliance
    • Caring for Seniors: Value of Home Care
    • Home Care by the Numbers
    • Issues & Positions
    • Legislative Action Network
    • State Legislation Tracker
    • Federal Legislation Tracker
  • About HCAOA
    • Mission & Vision
    • Board of Directors
    • Staff
    • Caregiver of the Year Award
    • News Releases
    • Advertising & Marketing
    • The Voice
    • Contact Us
  • Find a Job