Study Reveals Seniors Struggle to Access Reliable Home Care Resources Online

A study published in the Journal of the American Geriatrics Society highlights challenges seniors face in accessing reliable home care information online. Researchers used Google to search common home care-related questions.

They found:

• 31% of top search results directed visitors to government websites.
• 9% directed visitors to academic sources, which were noted for higher-quality information.
• Commercial providers and insurers dominated search results despite offering less relevant information.

Websites related to home care were generally problematic for average users to comprehend, and resources like Medicare’s Care Compare are not effectively optimized for search engines, limiting accessibility despite their relevance. Efforts are needed to improve search engine visibility and usability of home care agency websites so potential clients can easily find your website and understand the services provided. An agency's website is one of the most important marketing assets, so you must ensure it is optimized for search engines to find you and for your visitors to read and comprehend your information easily.

Do you need help with your website optimization? One of HCAOA's associate members might be of help. CLICK HERE for a full list of HCAOA's Home Care Marketing members.