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Home Care Voice Blog

Amplifying news and resources from across HCAOA and the industry

Practical Benefits for Caregivers

10/28/2025

 
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​As new members of HCAOA and first-time conference attendees last week, one message came through loud and clear in nearly every conversation at our booth:
  • Turnover is still near 80%.
  • Recruiting costs are rising past $2,000 per caregiver.
  • Retention is more complicated than ever.
  • Caregivers want benefits — but most agencies can’t afford traditional healthcare.
  • Demand for caregivers is high, and the supply is shrinking.
https://www.youtube.com/shorts/VsS5YqV-OmA 

The top reason caregivers quit?
Lack of usable, affordable healthcare. Caregivers consistently leave for agencies that offer even modest benefits — because too many are currently uninsured.

The cost of doing nothing?
With turnover averaging 80%, many home care agencies lose six figures in replacement costs each year.
But agencies using Reef Health are reducing turnover by 20–30% simply by offering health benefits that caregivers can actually access and afford.
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What If You Could Change That?
If we could show you how to include “Free Healthcare Included” in your recruiting process — at a cost of less than 60¢ per caregiver per hour — would you be interested?

Reef Health Helps Home Care Agencies:
  • $0 copays & no deductibles on primary care and generic medications
  • 24/7/365 access to medical care (English & Spanish)
  • 24/7/365 Care Advocate support to guide team members through their healthcare journey
  • Paid access to 20,000+ health clubs — your own corporate wellness program
  • Easily positioned as “Healthcare Included” to boost recruiting
Reef Health is turning affordable benefits into a true hiring and retention advantage.

Free Strategy Call for HCAOA Members
We’ll walk you through how to plug “Free Healthcare” into your recruiting and model, and show you the ROI vs. turnover costs.

You can just use the link below to schedule your free health care assessment options.

Schedule a Call
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  • Membership Resources
    • Member Login
    • Code of Conduct
    • Resources
    • Newsletters
    • Product & Services Guide
    • Join HCAOA
    • Member-Get-A-Member
    • Benefits: Agency Membership
    • Benefits: Associate Membership
  • State Chapters
    • State Chapters
  • Education & Events
    • Calendar
    • 2026 Advocacy Day
    • 2026 National Home Care Conference >
      • Call for Presenters
      • Exhibitor Opportunities
    • On-Demand Video Library
  • Advocacy/Policy
    • Advocacy Fund
    • Issues & Positions
    • Legislative Action Network
    • State & Federal Legislative and Regulatory Tracker
    • Industry Reports
    • Home Care by the Numbers
  • About HCAOA
    • Mission & Vision
    • Board of Directors >
      • 2026 Board Candidate Form
    • Committees
    • Staff
    • Caregiver of the Year
    • News Releases
    • Advertising & Sponsorships
    • Contact Us
  • Find a Job