Illinois Chapter: Reignite Your Passion. Reshape Your Agency.

Join Illinois home care professionals for an energizing day of insight, innovation, and connection at the HCAOA Illinois Chapter Conference on Wednesday, August 20, 2025, at the Marriott O’Hare in Chicago.
 
Time: 8:30 AM – 4:00 PM CST
Location: 8535 West Higgins Road, Chicago, IL 60631

This year’s event features the inspiring session:
 
Balancing the Care: Making Your Agency Work FOR You, Not AGAINST You
with Becky Reel, Reel Home Care Consulting
 
Many home care agency owners find themselves trapped in a cycle of overwork and burnout, sacrificing their well-being for their business. Despite entering the industry with compassion and purpose, they discover that good intentions alone don't create sustainable businesses. Instead, they work excessive hours, earn below-market compensation, and struggle to maintain boundaries—all while believing this is simply "the cost of caring."
 
This session offers a transformative framework to realign your agency so it supports your life rather than consuming it. We'll challenge the common misconceptions about what makes a successful home care business and provide practical strategies for creating an agency that serves both your clients and your personal goals.
 
Key Themes We'll Explore:

• Recognizing and escaping the "compassion trap" that keeps owners overworked and underpaid
• Rediscovering your true mission and using it to guide everyday business decisions
• Designing your business around your ideal lifestyle instead of sacrificing your life for your business
• Creating client selection strategies that attract the right clients and gracefully redirect the wrong ones
• Building a culture-first approach to hiring that focuses on values alignment and problem-solving mindsets
• Scaling sustainably through intentional growth that supports your vision rather than complicates it

 
By the end of this session, you'll have a clear roadmap for transforming your agency from a source of stress into a source of fulfillment. You'll walk away with immediate action steps, a 90-day transformation plan, and the confidence to build a home care business that honors both your commitment to care and your right to thrive, but on your own terms.
 
The mission is simple: To help you create a balanced agency that allows you to make a meaningful difference in your community without sacrificing your financial success or personal well-being.
 
Come for the education. Stay for the collaboration. Leave with fresh strategies you can put into action immediately.

Registration is open now—secure your seat today!
HCAOA Illinois Chapter Conference
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