 HCAOA is conducting a broad Home Care Industry Association Research Study to gather valuable insights and demographics about the make-up of our industry and identify areas for growth and innovation and how to better serve members.
 Members of HCAOA generate 57% MORE revenue than non-members, according to the 2024 Activated Insights Benchmarking Report. This is up from an additional 45% in revenue in 2022, surpassing 75% of the industry. Keeping members apprised of federal and state advocacy issues impacting their business to educational resources through chapter meetings, the HCAOA National Home Care Conference, the Home Care Scheduler’s Virtual Symposium, and more provides members with important information to keep their operations running as efficiently as possible.
 Genworth has been tracking the costs of long-term care services nationwide since 2004. The 2023 Cost of Care Survey gathered data from over 11,000 surveys from nursing homes, assisted living facilities, adult day health facilities, and home care providers. Although the expenses for home care aides have risen, they remain notably lower compared to institutional care, as illustrated by the data in the Genworth Cost of Care Survey results.
 It’s not too late! The deadline to complete the HCP Benchmarking Report is tomorrow, February 29, at midnight Pacific Time. You'll receive a FREE digital copy of the report, so be sure to get your survey completed to take advantage of the $999 savings.
 The largest annual study on home care is currently underway, and the industry needs your help. The 2024 HCP Benchmarking Report features comprehensive data from providers across the country to promote industry alignment, improve outcomes, and address the need for whole-patient care. The Benchmarking Report is used by hundreds of agencies to learn best practices, analyze their performance, and make more informed decisions every year.
 Friday is the deadline to participate in the 2024 HCP Benchmarking Report and receive a digital copy for free ($999 value) PLUS a physical copy for just $150 ($1,000 savings)!
 A recent report released by HCAOA Associate Member Axxess, found that enhancing operational efficiencies is the top area of concern for home care agencies. More than 50% of respondents identified staffing and changing payment dynamics associated with alternative payment models as their primary challenges.
 HCAOA encourages all members to participate in Home Care Pulse’s 2024 Benchmarking Survey, which is open now! This is the largest annual study on home-based care, with results published in the 200+ page HCP Benchmarking Report. Jason Lee, HCAOA's CEO, stated, “The HCP Benchmarking Report is a valuable tool for HCAOA members, enabling them to assess their agency’s performance against home care industry trends. HCAOA proudly encourages members to participate in the survey because the data provided is an invaluable resource every year.”
The Yale School of Medicine has been awarded $250,000 from the Humana Foundation to study mental health among primary caregivers for people living with dementia. The goals are to determine whether advance care planning positively impacts caregivers and patients and to develop tools to facilitate meaningful communication to make this happen.
 Eighty-nine percent of providers have had to deny home care because of the workforce crisis. On average, small- and mid-sized providers refuse 510 care hours each month, according to a new study released last week by MissionCare Collective, the parent organization of myCNAjobs. The study also notes that a majority of home care agencies have seen problems surrounding recruitment and retention worsen in the past six months.
 This week, the premier conference for the home care industry, HCAOA’s National Home Care Conference, officially opens for registration, sponsorships and exhibits. Yesterday, HCAOA CEO Vicki Hoak sent a video message to HCAOA members with a special message: “You belong with us in Chicago!”
 Last week, the Better Medicare Alliance released we just released the 2022 State of Medicare Advantage report, which compiles the latest research and data to deliver a comprehensive picture of the Medicare Advantage experience today – from beneficiary demographics and enrollment trends to supplemental benefit offerings and consumer savings, to health outcomes and bipartisan support in Washington.
Essential Support: State Hazard Pay and Sick Leave Policies for Direct Care Workers During COVID-197/20/2022
 A new report released last week by PHI found that while 24 states and the District of Columbia supported direct care workers with hazard pay and/or paid sick leave policies during the first 18 months of COVID-19, 26 states did not.
This report details findings from a recent study by PHI on hazard pay and paid sick leave policies enacted across all 50 states and DC from March 2020 to August 2021 (the first 18 months of the COVID-19 pandemic). The purpose of the study was to document how states responded to the challenges faced by direct care workers and other essential workers during one of the most devastating health crises in recent history—and to generate lessons for the future. Researchers at Weill Cornell Medicine, alongside experts from the ILR School and Cornell Tech, have developed a multidisciplinary program aimed at elevating the value of home care workers – which includes home health aides, home attendants and nursing assistants – while improving both their working conditions and their patients’ outcomes. In three years, the team has produced more than 20 academic papers that aim to reshape the way policymakers view this critical workforce.
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© 2026 Home Care Association of America. All Rights Reserved. | Privacy Policy