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Activated Insights Benchmarking Report Now Available – Member Discount Included!

7/30/2025

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The latest Activated Insights Home Care Benchmarking Report is now available—and it’s packed with valuable data and insights on recruitment, retention, sales, marketing, operations, and more.
“When great experiences drive referrals, growth follows. In 2024, home-based care saw a 2.9% median customer growth rate—the highest in six years. Hospice growth held steady at 14.5%, maintaining strong momentum from last year”
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“For the first time in years, professional caregiver turnover is moving in the right direction—dropping from 79.2% to 75.0% in 2024. It’s not a dramatic shift, but in an industry where burnout has been the norm, it’s a welcome one.”
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“The home care workforce more than doubled in size over a ten-year span, increasing from just over one million workers in 2010 to more than 2.4 million in 2020.” – Jason Lee HCAOA CEO
 
This report is one of the most comprehensive tools available to help you measure performance, identify growth opportunities, and make data-driven decisions.
HCAOA members receive an exclusive discount, so don’t miss your chance to access key industry benchmarks at a reduced rate.
Stay competitive. Stay informed. Learn more here and get your copy today!
 
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  • Membership Resources
    • Member Login
    • Code of Conduct
    • Resources
    • Newsletters
    • Product & Services Guide
    • Join HCAOA
    • Member-Get-A-Member
    • Benefits: Agency Membership
    • Benefits: Associate Membership
  • State Chapters
    • State Chapters
  • Education/Events
    • Calendar
    • On-Demand Video Library
    • 2026 National Home Care Conference Save The Date
  • Advocacy/Policy
    • Advocacy Fund
    • Issues & Positions
    • Legislative Action Network
    • State & Federal Legislative and Regulatory Tracker
    • Industry Reports
    • Home Care by the Numbers
  • About HCAOA
    • Mission & Vision
    • Board of Directors >
      • 2026 Board Candidate Form
    • Committees
    • Staff
    • Caregiver of the Year Award >
      • 2025 Caregiver Nominees >
        • Caregiver Nominee Media Kit
        • Caregiver '25 FINALIST - Hodges
        • Caregiver '25 FINALIST - Jaichon
        • Caregiver '25 FINALIST - Melton
        • Caregiver '25 FINALIST - Whelan
        • Caregiver '25 FINALIST - Sinkala
    • News Releases
    • Sponsorship Opportunities
    • Contact Us
  • Find a Job