Increasing private duty market share requires agencies to demonstrate value to multiple referral sources, including patients and families. By training caregivers on specialty programs, agencies are able to grow revenue streams while at the same time providing career ladders for caregivers – thus creating a win-win for private duty. This presentation will discuss seven private duty specialty programs with associated marketing plans. Attendees will walk away with actionable items to grow their private duty business.
Join Axxess’ home care clinical product manager to learn how to diversify your business and increase revenue.
You will learn:
- The importance of using senior safety as the foundation to all specialty programs
- How to demonstrate the value of services and thus increase business to various referral sources
- How to develop a marketing plan that showcases multiple specialty programs
- The correlation of specialty programs and reduce caregiver turnover rates.
Lisa Malone is a Clinical Product Manager at Axxess, the leading technology innovator for healthcare at home. She works closely with clients and the Axxess engineering team to create solutions from concept to launch. Prior to joining Axxess, she served as the Director of Clinical Services at Maxim Healthcare, where she managed all aspects of the clinical operations of a home care office.