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Marketing Magic: Beyond the Basics
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HCAOA Webinar: $25 for Members $50 for Non-Members

When: February 12, 2013
2:00 pm - 3:00pm EST
Contact: Andrea Liford-Martinez

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Join CEO Sharon Brothers to learn how you can build a stronger, more vibrant marketing and community outreach program using turn-key caregiver and family caregiver training solutions.  You will learn how to establish your reputation in the community and with your referral sources by becoming the care experts in your community and creating a robust training program for your staff.   

• What you need to succeed as a senior care organization 
      o Visibility 
      o Reputation 
      o Referrals 

      o Choice 

• Training – Your Tool for Success 

      o Increasing market advantage with educational resources 

• Step 1: Establish your reputation as the care experts 
      o Offering classes for families and family caregivers 

      o Offering books and other resources for families 

• Step 2: Build Your Service and Brand through Increased Excellence in Care 
      o Compliance vs. robust training 
      o Custom caregiver certifications 

      o Building your best and brightest

• Step 3: Help Key Referral Sources Meet Their Training Needs 
      o Offering free CEUs 
      o Providing professional growth opportunities 

      o Sharing information with your team and families 

• Build it, Grow it, Share it

Sharon Brothers brings her experience as a social worker, educator and assisted living owner and operator to her passion as the founder and CEO of IPCed. Sharon's leadership of the IPCed team is based on the concept of building a company that prepares the next generation to provide care to seniors, using the very best practices in e-learning and technology, combining it with a strong sense of purpose - and fun.

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